FREE ESSAY ON ATTRIBUTE OF THE PRODUCTS

ATTRIBUTE OF THE PRODUCTS

The Brand/Product:
1.Attributes: 
The attributes are the product's primary characteristics, both physical and functional.
They are what the consumer might recognize first about the product through the five
senses. The physical attributes are what make the product what it is. They are scent,
texture, package, contents, variety and price. The functional attributes are shown by how
the products work. They include sun protection, moisture for the skin and an attractive
promotion.
2. Benefits:
Benefits are what the actual product attributes can do for the consumer. It is important
to make these benefits different from the competition's. Each physical attribute
possesses certain benefits that satisfy the consumers wants. 
The scent of our product is what makes our lotion so different. None of our competition
brands have a scented sun tan lotion on the market that is targeted at our segment; the
only other is Coppertone Kids' varieties (5). Our lotion comes in a very appealing scent
that makes the consumer feel comfortable and excited about putting sun tan lotion on
their bodies. There is no overbearing or strong oily scent like some lotions, and there
is no fake odor like the coconut tanning oils that are on the market today (1). All of
this was taken into consideration when we came out with our light, refreshing and mild-
scented fragrance called Summer Rain. All of our varieties of lotion will be in this
scent because it is one that can be appealing to all different types of people, not just
our target market.
The texture is non-oily and does not feel too heavy on the skin. This is important
because when people use our product, they will be pleased that they do not have to worry
about clogs pores that may lead to acne. It also leaves the skin feeling healthier
because of the natural moisturizers. Our lotion comes in three different varieties for
different skin types. We have lotion for normal skin, dry skin, and oily skin. Each
lotion has certain amounts of Vitamin E, aloe and vera and other moisturizers so that the
skin will always return to its natural balance as it is used (4).
The contents of our product are always organic and pure. We use only the finest and
botanical ingredients, all carefully tested for purity and effectiveness. (4) This makes
the product safer to use for the consumer and for the earth. It is clean and refreshing,
not oily and irritating. Plus, we keep in mind the earth and all creatures by never
testing on any animal. This is important with the current market trend of products that
are pure, safe, and friendly to animals. (4)
The package is also another factor that defines Herbal Essence. The clear bottles allow
the consumer to see the purity of this product. This feature also allows brand loyal
customers to easily identify our product by its signature clear bottle.
Sun protection is a big issue today with the wide spread fear of skin cancer. Our lotions
include the ingredients needed to protect the sun's UV rays (2). Each SPF is recommended
by the FDA for certain skins and how they burn or tan. For example, our SPF of 4 is for
those who do not burn much and tan quite easily (3). The SPF's offered are 4, 8, 15, 30
and 45.
The price of our product allows an affordable and competitive way to protect the skin
and, but without sacrificing quality or quantity. The sun tan lotions on the market today
have a price trend of between $3.79 to $11.99 (1). We offer our lotion in two sizes: 4oz
and 8 oz, which should retail for $5.19 and $7.95 respectfully. We feel comfortable with
these prices because we place our selves around the middle of the pack, but we do not
want to be identified as a cheap brand. We want our customers to know that they are
buying a high quality product.
The last important benefit or our product is its great variety. We offer three textures
for different skin types, five different SPF's, in two sizes. This gives our customers
great selection in how they want their skin to be protected.
3. The Most Levergable Benefits and Attributes Versus The Competition: 
? Scent- Herbal Essence is known for their extra refreshing botanical fragrances more
than any other brand.
? Organic and pure contents- The consumers now want safer products for the environment.
Our competition does not offer organic products.
? Variety- The consumer has a great selection in texture, protection, and size of how
they want to purchase their Herbal Essence sun tan lotion.
? Price- The consumer can buy a high quality product at a reasonable price, something
that is rare today.
S
Bibliography
ources: note: these spaces in the addresses are underscores
1. www.planetrx.com/product/nonrx/shelf/info/200440149-6_introduction.html
2. www.planetrx.com/product/nonrx/shelf/add_info/200440149_ingredient.html
3. www.fda.gov/fdac/features/sunchart.html
4. www.clairol.com/products/hrbalnoframes/herbalbody/herbalbody.html
5. www.planetrx.com/product/nonrx/shelf/topbrands/200440149_filter_193.html#shelf