FREE ESSAY ON CULTURAL IMPERIALISM AND THE OLYMPIC GAMES

CULTURAL IMPERIALISM AND THE OLYMPIC GAMES

Cultural Imperialism and the Olympic Games
Virtually since their resumption in 1896, every four years the press is filled with
complaints about the intrusion of power politics into the Olympic games. David B. Kanin
has commented that while we are told that international Olympic system idealizes and
promotes fair play and sportsmanship and ameliorates struggle, hatred, and petty
jealously through structured competition and international goodwill, the realist is that
international sport thrives on the very politics Olympic publicists decry (Kanin 1).
Nevertheless, the games are more or less 'political', than anything else. Ninety-five
percent of the problems faced by IOC's president Killian involved national and
international politics (Senn x). Further, it can be argued that what could be called
'cultural imperialism' has influenced and even shaped the games. Cultural imperialism at
times facilitates inclusion of sporting events reflecting a host nations area of
expertise or de-emphasizing sports that are popular with nations not in political favor.
The following report will explore this issue up until the World War II games.
The Olympic Games and the Olympic system have become, in some critical ways, actors on
the global political stage. Senn proves this point when he states, Rather than being an
autonomous institution into which politics creep uninvited, the Games and international
sport themselves play a significant role in international politics as they embody
conflict and tension (Senn xii). However, others disagree stating that they view sport as
a transnational rather than international phenomenon. This suggests the competition
brings together non-governmental groups and organizations independently of the
governments of the world (Senn xii). This leads to the question of why Americans even got
involved in the Olympic Games. Bob Fulton believes that when Pierre de Coubertan was
first introducing the revived Games, American athletes and athletic associations were not
particularly interested in participation. They often felt that the Games were little more
than an historical relic best left forgotten. Appeals to sportsmanship and the potential
of the Games to foster understanding among diverse peoples (leading to world peace and
harmony) were disregarded (Fulton 52-58). Only when American athletes began to do well in
the Olympics did a majority of other athletes and organizations decide that participation
has some real benefit. Therefore, it is suggested that political as well as competitive
motives fostered American involvement.
American involvement in the Games, has had many long lasting effects on the Olympic
system. It has been stated that Western sports and ideals have dominated many facets of
the Olympics. Ruud Stockvis, a Dutch sociologist, states the popularity of any given
sport in any given country depends upon the development of the positions of economic and
political power among the nations of the world system (Guttmann 173). The United States
is one of the largest Hegemons in the world, therefore, cultural imperialism is dominant
in many of their sports and other Western nations. For example, baseball, basketball,
American football, lacrosse, are some of the most popular sports all over the world.
However, many nations have taken American sports and adopted them to suit their culture
(Guttmann 174). For instance, Canadians have taken to a version of gridiron football and
even imported American players (Guttmann 175). On the contrary, the United States has
taken sports from other countries. Years after baseball became Cuba's national game,
jai-lai became popular among Americans (Guttmann 175). Lastly, there have been examples
of extreme cultural imperialism in the past. British missionaries had forced peoples of
Asia, Africa, and India to play cricket and soccer football against their will. It was an
effort to Christianize these native peoples and force western values and culture upon
them (Guttmann 177).
Proof that the games have become an attraction for showcasing the skills, expertise, and
talents of athletes from specific countries (either hosts allowed under the system to add
events or powers influential in defining the scope of the games) can be easily
demonstrated. Also, certain cultural values have been forced into the Games and its
ceremonies. These types of actions are another form of cultural imperialism affecting the
Olympics. For example, we can consider the following:
? In 1912, Christian worship was introduced and conducted in the stadium as part of the
opening ceremony. It later became peripheral in 1928 when the Dutch concluded that
Protestant services were inappropriate at a festival to which athletes of every religion
were invited (Guttmann 126).
? Archery has prehistoric origins on every continent, but the bows and arrows used in the
Olympic contests were developed by Western modern technology (Guttmann 137).
? In 1936 at the Berlin Games, Germany added a sport - 11 - a side handball- in which its
own team excelled (internet).
? The Nordic countries produced athletes who excelled in winter sports. A separate Winter
Games was developed upon their insistence and this continued at four-year intervals
(Guttmann 39).
These few examples prove that the Olympic Games have been used by nation-states to
introduce competitive opportunities in which their own athletes excel. In addition, the
inclusion of women in the Olympic games spurted controversy among the IOC. It seems that
the expansion of women's sporting events prior to and after World War II, was driven by
Western nations such as Britain and France where women's issues have achieved a place on
a national policy social agenda (Senn 43). These types of nations could send the greatest
number of skilled women athletes-increasing their chances of success. Members of the IOC
argued that women's bodies were unfit for athletic competition and voted to eliminate
their events altogether (Senn 43). Some feminists from the United States even argued that
they should not be included in the Olympic Games. Nevertheless, women's events increased
greatly over the years and they make up a huge part of the Olympic Games. Women being
added to the Olympic Games is another example of cultural imperialism and its effects on
expanding the games. 
Decisions regarding intensification and expansion of the Games have also been politically
driven. One can argue, that Coubertin's efforts to re-establish the games were dominated
by desire to revive France's power and credibility which had been damaged by the defeat
of France in the Franco-Prussian war of 1871 (Senn 20). If France was successful in the
games and its organization, it would look good for the country. Within France, Coubertin
made an effort to improve education, especially physical education. This could help bring
new life and strength to his country, mainly French youth who were the hope of the future
(Senn 20). Even though Coubertin was successful in organizing the first games, it did not
bring much recognition to France or himself. Other nations, especially the Greeks,
accused Coubertin of stealing their heritage and they refused to give him credit for
organizing the first modern Olympic Games (Senn 24). However, as the years progressed,
Coubertin was given the credit he deserved and has been called the father of the modern
Olympics.
Further, it can be argued that nationalistic rivalry is present in the Games and
countries have used the Games to foster their political interests. A perfect example of a
nation using the Olympics to legitimize itself, can be traced back to the Berlin Games of
1936. Since the Germans were excluded from the Games of 1920 and 1924, they wanted to
show the sport world what they failed to appreciate (Senn 50). Adolf Hitler, who had just
come into power, was anxious to use the Games to show the world the strength and vigor of
its new order (Senn 50). If the Germans were successful in staging and winning the Games,
this could prove their superiority. After Germany was awarded the Games, racist rhetoric
towards Jews and Blacks began to surface from Germany. The Nazis were quoted as saying,
the Olympic Games are an infamous festival dominated by Jews (Senn 50). Also, in response
to the success of Blacks in the Los Angeles Games Germans said:
Negroes have no place in the Olympics. Today we witness the free white men have to
compete with the unfree Negro. This is a debasement of the Olympic idea beyond
comparison...(Senn 50)
Germany didn't want to permit Jews and blacks to compete in their Games. Kanin states,
Nazi preparations demonstrated the effectiveness of an athletic appeal to a ruling ethnic
group designed to tie together concepts of nation, state, and race (Kanin 53). It has
even been rumored that Germany hired a filmmaker to produce a film called Olympia. This
film depicted the Germans and other Aryans as superior human beings. However, after much
debate, Germany allowed Jews and blacks to participate in the Berlin Games. Nevertheless,
only two Jews, one a woman who lived in the United States, competed on the German team
(Senn 54). All these examples prove that a host country has much power in dictating the
rules of the Games. 
Over the years, the Olympics have grown to be a international sporting competition, where
nations can put international tension aside and compete on the playing field. Athletes
represent their country and when they do win, it raises national pride within that
country. On the victory stand a champion may feel he or she is representing only himself
or herself or may feel transformed as the representative of a country, society, or cause
(Senn xv). Nevertheless, Cultural imperialism has impacted the Games tremendously and its
effects can even be seen in today's Games.