FREE ESSAY ON ORAL COMMUNICATION

ORAL COMMUNICATION

Once viewed as two separate disciplines, business and communication, have now meshed
together to produce a hybrid business environment in which the everyday functions of
business are intimately tied to communication (Pincus, 1997). Communication in the
business world is imperative for success. This holds true for interpersonal
communication, communication between management and staff, and for practically every
other contact a business has, both within its own establishment and the outside world. 
Effective communication is critical for the success of any organization. Through the use
of proper communication skills, individuals will be better able to function as a group,
thus allowing organizations to share information, analyze situations and to set goals
(Nelton, 1995). Communicating properly among peers improves an individual's all around
skills. The more successfully a business functions the better it enables employees to
perform jobs better. Managers pass on information and train subordinates more
effectively, and in general a business has a better chance of profiting. In today's
turbulent economic environment and rapid technological change, communication is critical
in allowing a business to deal with the restructuring of national and international
economies, in preventing market saturation, and in allowing a business to deal with their
competitors more effectively (Nelton, 1995, PG). Cushman and King (1997) have proposed
the "high speed management" to describe this new business environment. They emphasize the
importance of communication in this theory and conclude that:
"In the final analysis it is the innovative, adaptable, flexible, efficient, and rapid
use of information and communication which allows an organization to reorient rapidly and
successfully in a volatile business environment." 
Another very important factor in the changing business environment is that of
globalization (Nelton, 1995). It is very evident when we look at the current state of
world affairs that our world is becoming a smaller place. We now have overnight delivery
of packages, email communication and the ever so popular cellular communication.
Globalization and increased international business can be directly attributed to mass
media and mass transit. With new technologies such as videophone, Internet chat and
Internet meeting rooms the thought of globalization becomes a reality for even the
smallest of companies. The concept of globalization sometimes approaches this change as
being one which either should or will result in a complete homogenization of culture and
the formation of a unified global community. At the very least globalization will result
in a number of distinct border cultures, which are hybrids of interacting cultures. What
this means is that the savvy business person not only has to be prepared to communicate
with those of his or her own culture but also with other cultures (Nelton, 1995). 
Many obvious precipitators of this increased business contact between the world's
cultures can be attributed to this globalization phenomenon. One of the reasons is
international agreements such as the North American Free Trade Agreement. The North
American Free Trade Agreement was initiated between the United States, Canada, and Mexico
on January 1, 1994. This agreement referred to as the "trade agreement" has had a huge
impact on exchange of material and cultural goods between the United States and other
nations in North America as well as on the degree of business communication which occurs
between these countries. Increased business diversity is not only occurring because of
factors such as the North American Free Trade Agreement, it is also occurring because of
a greater number of cultures within business itself. Women in the workplace are also
making the work force more diversified and increasing the need for more effective
communication skills (Nelton, 1995). 
It is an acknowledged fact that conversational styles and communication skills vary
between cultures and genders (Nelton, 1995). It has been noted regarding the increased
business contact between cultures as a result of globalization; increased diversity in
the workplace itself, whether through the presence of an increased number of cultures or
through the presence of a greater number of women; businesses must now devote greater
amounts of effort toward communication in recognition of the different communication
styles which exist (Nelton, 1995). Deborah Tannen, author of "Talking from Nine to Five"
states:
"Each individual has a unique style, influenced by a personal history of many influences
such as geographic region, ethnicity, class, sexual orientation, occupation, religion,
and age-as well as a unique personality and spirit (Nelton, 1995, PG)".
The North American Free Trade Agreement is even more important now because the businesses
of United States and the Latin American countries are beginning to make greater efforts
to understand these individual and cultural communication styles. They are accepting
input as a two-way vehicle of exchange, which can be of direct economic and cultural
benefit to each. By reducing or limiting trade barriers, this agreement has bolstered
business activity between Mexico and the United States tremendously as well as between
the United States and other Latin American countries. Each country is taking on certain
aspects of the other, at least in certain sometimes poorly defined geographic and
cultural areas.
Communication skills play a large role in business from the time an applicant initially
approaches the business for employment. In at least one study communication skills were
weighed more heavily by potential employers than were grade point averages, degrees, or
even technical skills in determining whether or not to hire entry-level applicants
(Wardrobe, 1994). Correlations have been made between the level of communication skills
and those who rate high in job performance (Scuder and Guinan, 1989). Oral communication
skills have, in fact, been found to be the second most important job skill by the
American Society of Personnel Administrators (Curtis, Winsor, and Stephens, 1989). 
Even business colleges have begun to recognize the importance of communication skills in
business success and many have begun to offer their own communication classes (Ober,
1987; Sorenson, Savage, and Orem, 1990). Right here in Beaverfalls, P.A, we have a fine
business institute in Geneva College. Some feel that the emphasis on communication skills
is still not enough however. Pinkard (1997), for example, reports that ninety-eight
percent of those pursuing MBAs at Stanford University in 1996 complemented their
coursework with only one workshop in communication. Pinkard and others criticize business
programs as being inadequate in regard to imparting communication skills to their
students and encourage the inclusion of many communications courses in business programs.
In fact, only half of 215 MBA programs which Pinkard reviewed across the nation in 1995
required any sort of training in communications skills. In acknowledgment of this Pinkard
(1997, PG) states:
"As I see it, we're barely halfway up the mountain. Way too early to hoist the flag and
sip champagne. The truth is, according to many business employers and research, MBA
graduates today are unprepared to enter a work place where the manager's role is fast
shifting from order-giver to team-builder". 
The situation is improving but slowly. Public speaking skills are gaining a particular
emphasis in recognition of various studies, which identify public speaking as a crucial
employment skill (Bowwman and Branchaw, 1988; Hyslop and Farris, 1984; Wentling, 1987;
Wilmington, 1989). Mitchell, Scriven and Wayne (1990) report that public speaking skills
are particularly crucial given that fifty-eight percent of new employees are expected to
deliver at least one oral report of twenty minutes or less in the first six months of
employment. The importance of improving communication skills in the business environment
cannot be overestimated. Business success very simply revolves around effective
communication both within a business and between representatives of that business and
others on the outside. Many employees already have effective communication skills that
they have learned through school or through their own personal efforts. Others, however,
have a long way to go. Employers should develop ways to assess these skills and to
provide appropriate training where necessary. 
Bibliography
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